Strategy Group
The Strategy Group offers an empirical, scientific approach to your entire sales and marketing operation. By leveraging more than 10 years worth of Primary Research and the combined experience of our Leadership, we provide holistic planning principles that ensure maximum return on investment. The Strategy Group harnesses the combined insight of our Conversion, Leads, Agency, Technology, and Training Groups
Media Type: Research Briefing
Test Protocol: TP1306, TP1323, TP1324
Client Background: Provides end-to-end market solutions for small-and-medium-size businesses
Objective: Increase the amount of leads from an online form
Research question: Which page will obtain the most form submissions (i.e. leads)?
Methodology:
A/B/C/D multi-factorial split test that focused on increasing overall communication of the value proposition.
A/B multi-factorial split test that focuses on graphic design changes.
- Product launch
- Budget & profit projections
- Marketing plans
- Team configuration
- International expansion
- Development of sales & marketing organizations
Partnering with the Strategy Group offers the greatest efficiency because we can ensure that a methodological approach is baked into every step of the marketing cycle. It is easier (and more cost effective) for us to establish evidence-based benchmarks in the core of your strategic planning process than it is to insert them after the fact.
Too often we encounter organizations that are slavishly chasing optimization of “the last mile” – the final decision to buy as presented on a particular landing page. But the sales process begins so long before then. The clients’ propensity to buy begins months – or even years – before they ever see an offer page. The Strategy Group works alongside you to ensure that every aspect of the sales and marketing cycle – from product inception, to launch, to advertising, to sale – is approached with optimization firmly in mind. |
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