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MarketingSherpa B-to-B Lead Generation Handbook gives you:

Step-by-Step Instructions from beginning to end of lead generation campaigns

Over 150 Real-life Case Studies, tactics, how-tos

60 Stats, Data Charts and eyetracking heatmaps

158 creative samples

Download the Executive Summary

MarketingSherpa Annual Membership

800 + Case studies

560 + How-to training resources

300 + Interviews

210 + Special Reports articles Research database - more than 4,450 data points

2,700 + Creative samples

50 + Topical microsites

365 + Marketing Awards calendar listings &

920 + Marketing, Advertising & PR events

BONUS - Members get 10% off SherpaStore purchases of Benchmarks, Handbooks and Summits

2008 Landing Page Handbook

-> Page Design & Copy Instructions
-> 54 Stat & Data Charts
-> 114 Samples of Landing Pages to Copy
-> Help for Search, Email, B-to-B, Ecommerce, Blogs & Lead Generation Conversions

Click here to Download the Executive Summary

Risk-Free: 100% money-back guaranteed In Stock Now - Ships in 24 hours

2008 Online Advertising Handbook + Benchmarks

Fact-based data for online advertising strategy, tactics, and general know-how

577 advertisers and marketers surveyed

Filled with common sense design and scientific targeting

30 Images/Creative Samples

116 Tables and Charts

The Professional Services Marketing Benchmark Report

Includes 70 charts and tables plus real-life advice from 200 professional services buyers on what marketing tactics work, what mistakes to avoid when pitching new accounts in marketing, consulting, IT and other professional services.

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Yahoo! (unofficial) Search Marketing Handbook

Discover how to tweak your Yahoo! Search Marketing (formerly Overture) ad campaigns to better clicks and better ROI.

step-by-step instructions for beginners

34 illustrations

25 advanced tips to improve results

edited by Andrew Goodman, best-selling author of Google AdWords Handbook

Don't Make Me Think: A Common Sense Approach to Web Usability

#1 bestselling Web design guide of all time is now updated with 3 new chapters and *loads* of inspirational samples. Must-read instructions for every marketing exec who approves or oversees a Web site. Entertaining and revelatory!

B2B Website Usability:Guidelines for Converting Business Users into Leads & Customers

Lab data shows typical B-to-B websites frustrate & annoy prospects.
Simple changes can raise lead generation and sales:

144 hands-on Guidelines to revamp B2B sites to lift response rates

158 B2B website screenshots (inspirational) Published 3/07 by Nielson Norman Group PDF downloads instantly 282 pages; 100% money-back guaranteed

B-to-B Web Site Homepage Design Research Study

34 images & eyetracking heatmaps

6 proven ways to improve your homepage

Real-life data on Oracle, IBM, CareerBuilser.com, Sun Microsystems, & 5 more Web sites

Email Newsletter Usability:165 design guidelines for subscription interfaces & newsletter content based on user research

Scientific data on how to optimize your online subscription form to get more opt-ins; plus how to design your newsletter to get higher open, click, and reader loyalty rates. Features 165 handy illustrations. By Jakob Neilsen's research group.