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Brian Carroll, Executive Director of Applied Research, was named one of the 25 of the most powerful thought leaders in the world of sales management and lead generation by OpenView Labs.
Why Are So Many Marketers Dissatisfied with Social Media Results?
Integrate Online and Offline Marketing Efforts to Continue the Conversation
The Mathemagical Customer Conversion Formula
In this Cisco Virtual Velocity Broadcast Recap, Dr. McGlaughlin talks about driving better ROI from marketing campaigns based on the MECLABS methodology.
The Multiplier Effect: Lead Generation campaigns can be effective, but they require careful planning and teamwork.
Cold-Calling 101
Tips from Brian Carroll and the MECLABS Leads Group on what makes cold calling successful.
You Can't Phone It In
MECLABS discusses activities that do and do not belong in a true nurturing program. The full article is available to MarketingProfs Pro Members.
Are You the Missing Link?
In this excerpt MECLABS provides a few recommendations on developing a solid strategy for using LinkedIn as your lead generation tool. The full article is available to MarketingProfs Pro Members.
Is Email Design Testing Really Worth It? ExactTarget partnered with MarketingExperiments to explore how marketers can use data to make smarter email creative decisions.
Developing Leads Through Lead Nurturing
In this article from SalesNewz, MECLABS shares the tips needed to continue conversations with prospects over long periods and how to build solid relationships to ensure successful lead nurturing.
Connections Extreme Makeover: The Email Design Competition Results
Obtain and Verify Stronger B-to-B Leads
According to MarketingSherpa, generating 'high-quality' leads is the B2B Marketers number one challenge. In this article from Target Marketing Magazine, Brian Carroll provides the steps to obtaining these 'high-quality' leads that sales will love.
MarketingExperiments partners with Omniture on conversion benchmark to identify best practices for on-site conversion.
WSI and MarketingExperiments Partner Together to Educate World’s Largest Network of Internet Marketing Consultants.