Scientific data on how to optimize your online subscription form to get more opt-ins; plus how to design your newsletter to get higher open, click, and reader loyalty rates. Features 165 handy illustrations. By Jakob Neilsen's research group.
Your customers judge your brand by the email responses they get from your customer service department. Use this easy, new toolkit to train your CSR team to do a *much* better job - and avoid the cost of additional inbound calls.
18% or more of your email newsletters and campaigns never reach recipients because your messages are mistakenly blocked as "spam" by filters. New Guide and Q&A teleseminar help you solve your delivery problem.
Step-by-step 194-page guide details 29 ways to get more opt-in subscribers for your newsletter list; how to create a newsletter readers open and respond to; and how to measure your results. Must-read for all marketers publishing newsletters.
Required reading for direct response marketers. Practical hands-on instructions in how to spreadsheet your customer database to find out which customers are your most valuable, and then create campaigns that make the most of this demographic.
-> Page Design & Copy Instructions
-> 54 Stat & Data Charts
-> 114 Samples of Landing Pages to Copy
-> Help for Search, Email, B-to-B, Ecommerce, Blogs
& Lead Generation Conversions
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