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Benchmarks and Metrics

Search Marketing Benchmark Guide 2009

1,928 search marketers surveyed

170 charts and 45 tables

12 eyetracking heatmaps

6 real-world Case Studies

Stats on costs per click, conversion rates,
SEO vs. PPC, and more

Growth rates and ROI of search marketing vs.
other marketing tactics

ROI of geotargeting and local search

Plus, two new Special Reports:

The Branding Effect of Search Advertising
Heatmapping Baidu to Understand Chinese SERP Viewing

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MarketingSherpa B-to-B Lead Generation Handbook gives you:

Step-by-Step Instructions from beginning to end of lead generation campaigns

Over 150 Real-life Case Studies, tactics, how-tos

60 Stats, Data Charts and eyetracking heatmaps

158 creative samples

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MarketingSherpa Annual Membership

800 + Case studies

560 + How-to training resources

300 + Interviews

210 + Special Reports articles Research database - more than 4,450 data points

2,700 + Creative samples

50 + Topical microsites

365 + Marketing Awards calendar listings &

920 + Marketing, Advertising & PR events

BONUS - Members get 10% off SherpaStore purchases of Benchmarks, Handbooks and Summits

The Professional Services Marketing Benchmark Report

Includes 70 charts and tables plus real-life advice from 200 professional services buyers on what marketing tactics work, what mistakes to avoid when pitching new accounts in marketing, consulting, IT and other professional services.

Google Eye Tracking Study: How Searchers See & Click on Google Search Results

Improve your Google Ad ROI by using scientific data from a new Eye Tracking lab study. Features 64 full-color "heatmaps" of real searchers' reading & click patterns ; 5 copywriting tactics tested; which ad positions and bidding tactics work best.

Also in Benchmarks and Metrics

Direct Marketing Quantified: The Knowledge is in the Numbers

Easy Manual to Excel Formulas, Analyses & Models for Direct Marketing Campaigns: Handy for Budget Season

Jump Start Your Marketing Brain: Scientific Advice & Practical Ideas

106 scientific truths
414 practical ideas
318 pages
Rewritten & redesigned 2005

2008 Landing Page Handbook

-> Page Design & Copy Instructions
-> 54 Stat & Data Charts
-> 114 Samples of Landing Pages to Copy
-> Help for Search, Email, B-to-B, Ecommerce, Blogs & Lead Generation Conversions

Click here to Download the Executive Summary

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